food-colour

How Colour Of The Foods Affect Our Perception

There is a saying when it comes to food, that you eat half your food with your eyes. One may not agree especially the foodie inside you who claims to try everything but as a matter of fact, colour of the food does matter.  This is how it works: your tongue has four different flavours and it sends the signals to the brain to interpret the flavour, but we see our food much before we eat it thus, the brain already has judged the food by its colour.

 

Colours are the first thing that we notice about food. Human beings have a tendency to relate certain colours with food. If the colour of the food does not match our expectations, the brain creates mixed signals and it might perceive the taste differently. The colour also determines how we perceive the freshness of fruits and vegetables. Here is a list of few colors and how we relate the color in terms of food.

 

different-food-colours

 

Red

The most preferred and common colour used in the food industry is red as it is appetising. You also may have noticed that most food chains have the element of red colour in their logo, packaging or even in the inner decorations of the restaurants. For example, McDonald’s, the colour theme revolves around red.

 

blue-chicken

 

Blue

Blue is not a very preferred colour when it comes to food. As blue is rarely found in natural vegetables, so our brain does not really relate to it. If you eat on a blue plate or have blue surroundings the appetite of a person reduces as it proves to be an inhibiting colour. In an experiment conducted, the food was kept under a blue light and people were quite hesitant on even trying it.

 

Yellow

This is also a colour which is called appetizing. The combination of yellow and red is most preferred as yellow infuses the feeling of happiness and friendliness. Most brand also uses yellow in their logos because it is an attracting colour. And as there are many natural things that are yellow, our mind is able to relate better.

 

white-plate

 

White

This is the sneakiest colour of all. The foodie inside you can be easily deceived by this color. The food products that are white in color are often consumed more as our mind associate white with harmless and empty. Another trick is that you eat more when served on a white plate as the food appears to be tastier when served on a white plate.

 

We may like to believe that we cannot be fooled, but it is an undeniable fact that our sense of taste is defeated by the sense of sight. The food industry has been using colours to deceive our taste from centuries. For example, popcorn with no cheese but the yellow color are considered to be cheesier than popcorn with white cheese. Food companies use food dyes to make their food look in a certain way and deceive our minds. So, the next time you judge food by its looks you might want to give another thought to it. And if the foodie inside you shuns down picky eaters you might want to think trick as you are also doing it at some level.


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